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Guide to Cruelty-Free Pet Products

At this very moment in laboratories across the globe, hundreds & thousands of animals are being poisoned, blinded and killed in cruel & outdated experiments to test our cosmetics, household products and personal care items - including products and food for our companion animals. 

Shopping Cruelty-Free for our Pets 

This guide is designed to help you identify cruelty free companion animal care products in Singapore. All the companies in this guide have been approved by one or both of these organisations: 

1. Cruelty Free International - Leaping Bunny Programme

The Leaping Bunny Programme is the only internationally recognisable programme that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.

The Leaping Bunny is regarded as the global gold standard for cruelty free cosmetics, personal care and household products.

Brands that are approved under this scheme usually (but not required to) display the respective cruelty-free logo on their products.

2. PETA Beauty without Bunnies Programme


Online list: 

PETA via their Beauty without Bunnies programme has collated a list of companies that do and do not test on animals. Companies listed as being cruelty free either signed PETA’s statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future. PETA has also developed the Bunny Free app for easy verification of cruelty free brands and companies.   

PETA also makes a distinction in their certification for companies that are both cruelty-free and vegan. This is one thing to be mindful of when assessing cruelty-free products. The logos, do not necessarily mean that the product itself does not contain animal products. Cruelty-free simply means no animal testing. 

Brands that are approved under these schemes usually (but not required to) display their respective cruelty-free logos on their products.


Cruelty-Free and No Animal Ingredients

There are other certifications as well that are displayed in products that neither test on animals or have animal ingredients. Some of these are. 

1. Certified Vegan

The Certified Vegan Logo is a registered trademark, similar in nature to the kosher mark, for products that do not contain animal products or byproducts and that have not been tested on animals. To be certified, products must provide supplier verification that animal products were not used in the manufacturing of ingredients. Although it is not yet found on every vegan product, the Certified Vegan Logo is currently on thousands of products manufactured by over 1000 companies.

2. Vegan Trademark by the Vegan Society

Cruelty-Free Pet Care Brands in Singapore

The Vegan trademark is used on labels worldwide as the authentic standard for products free from animal ingredients and animal testing. Trademark is the authentic international vegan standard. Today, products must pass a set of criteria to be eligible for registration. A dedicated and experienced team check each individual product application against the criteria, and query any potential inclusion of animal ingredients, including those not present in the final product. Working with manufacturers, audits for products at high-risk of cross contamination with animal ingredients are carried out to give vegan consumers further reassurance. Registration of each product is renewed annually to ensure information is accurate and up to date.


Cruelty-Free Pet Care Brands available in Singapore

Some of the brands in this guide have products that are vegetarian/vegan. This list is correct at the time of going to press in 2020. Please visit the websites of the respective schemes for a comprehensive list and updates. 

LP - Leaping Bunny Certified
V - All products are vegan friendly
SV - Some products are vegan friendly (Please check labels)
P - PETA's Beauty without Bunnies Certified


Brand LP P V SV
Aesop Animal
Austin Rose
Black Sheep Organics
Earth Friendly Products ECOS
Halo, Purely for Pets
Honest Kitchen, The
John Paul Pet
Max & Ruffy's
Organic South (TheraNeem)
Oxyfresh Worldwide
Primal Pet Food
Solid Gold
Timberwolf Organics
Veterinarian's Best
Wysong Corporation



What types of animal tests are performed? 

  • Chemicals are rubbed onto shaved skin or dripped into the eyes of rabbits to test for skin and eye irritancy 
  • Repeated oral force-feeding of chemicals to look for signs of illness or specific health issues i.e cancer or birth defects 
  • “Lethal dose” test where animals are forced to ingest massive amounts of test chemicals to determine the dose that causes death

Pain relief is not provided and the animals are killed at the end of a test 

Is Animal Testing necessary for product safety?

With the availability of approved, reliable non-animal tests such as in-vitro testing and the over-10,000 ingredients that have been safely tested, animal testing could stop today and it would not do any harm to us an our pets. Hundreds of companies have sworn off animal testing and still produce new, safe and great products. 

Although it is not possible to undo animal testing that has gone on in the past, every company can make a fresh start to go cruelty-free today. As consumers we can support scientific advancement and compassion by choosing to shop with these companies. 

How can you Help

  • Shop Cruelty-Free by choosing products that are not tested on animals 
  • Contact your favourite pet care brands which are currently not approved under the cruelty-free scheme and ask them to become certified 
  • Write to pet shops and retailers asking them to stock more products that are not tested on animals 
  • Spread the word to your family and friends about testing and the alternatives available